Triumph’s partnership with what3words


Triumph riders can now explore the world with what3words

Triumph offers riders the opportunity to discover extraordinary rides and a new generation of connectivity as the first motorcycle brand to introduce what3words navigation

  • Exciting collaboration between Triumph and what3words
  • First motorcycle brand to feature what3words via the My Triumph app
  • Precise, easy to use navigation

London, Monday 10th February 2020, 09:00 GMT: In the true spirit of adventure and innovation, Triumph has teamed up with what3words to introduce the location technology to the My Triumph Connectivity System.

The iconic British brand is the first motorcycle manufacturer in the world to feature what3words location technology via the My Triumph Mobile App and TFT instrument pack, enabling riders to identify, share and navigate to any precise location in the world using just three words.

what3words is the simplest way to talk about location. The location technology company has divided the world into 3m squares, and given each one a unique what3words address made up of three words from the dictionary.

From the city streets to the most unforgiving trails or mountainous passes, Triumph models are built and designed for exploring the world, with state-of-the-art technology to provide riders with the ultimate connectivity, capability and comfort.

Integrating what3words into the Bluetooth-compatible My Triumph Mobile App means that Triumph riders can use the what3words function of the app to navigate the world more easily and to meet friends in places without addresses such as scenic roadside viewpoints or meeting places.

Nick Bloor, CEO at Triumph Motorcycles commented; “The Triumph brand and our riders seek adventure and this new collaboration with what3words allows our riders to explore the world with ease. We’re excited to be the first motorcycle brand to feature what3words, providing precise, easy to use navigation.”


Chris Sheldrick, CEO and co-founder of what3words, added that “the addition of what3words navigation to the iconic British brand Triumph Motorcycles is an important first for us. what3words addresses are easier to remember than a postal address and can be shared more accurately than any other location reference system, which makes it an ideal navigation solution for the adventurous motorcyclist.”


The what3words feature will be available via an update to the My Triumph app in April 2020, and will allow 3 word address input in 35 languages.


You can watch a video about what3words and Triumph here.

Get the latest news and offers straight to your inbox Join Newsletter


Phillip McCallen Triumph

Unit 10/11 Portman Business Park
Lissue Industrial Estate West
Moira Road
Northern Ireland
BT28 2XF


E: [email protected]

T: 028 9262 2886


Mon-Fri: 9:00 - 18:00
Thurs: 9:00 - 20:00 (Summer only)
Sat: 9:00 - 17:00
Sun: closed


© Copyright 2024 Phillip McCallen Triumph. All rights reserved.

Phillip McCallen Triumph is a trading style of Phillip McCallen Motorcycles Ltd. Phillip McCallen Motorcycles Ltd. is Authorised by the Financial Conduct Authority (FCA No 616123).
This allows Phillip McCallen Motorcycles Ltd. to act as a credit broker not as a lender, for the introduction to a limited number of finance providers.